NHS dentistry in the UK costs about £4billion a year. Over 90 per cent of activity takes place in general dental practices. The quality of, and access to, dental services is a cause for concern. A major barrier is that, unlike in general medical services, there is no agreed definition of quality and no trusted measures to assess and hence improve the quality of dentistry. Manchester University and Salford Royal Hospital Foundation Trust obtained a development grant from the NHS National Institute of Health Research to undertake research to: "Produce tested, service-ready quality measures and an overall toolkit to assess and improve the quality of primary dental care" We asked 86 people for their experience of dentists from a variety of backgrounds. These were used by the research team to inform the larger findings and will be used to support the larger grant bid. See the mid point evaluation filmabove.