"Personalisation isn't a one size fits all approach."
"Personalisation is about being an individual and a person."
"Personalisation is something that is about me. Something I can connect with."
"Personalisation is focused on the individual rather than a one size fits all approach."
"Personalisation acknowledges that one size doesn't fit all. Walk a mile in my shoes."
"Personalisation is about understanding and respecting how I want to be treated and whats important to me."