The Institute of Community Reporters (ICR) is a growing network of Community Reporters who are able to be gather insight and capture the stories and experiences of people throughout the UK and Europe.
What can we do for you?
- We provide ready access to gather qualitative information and in-depth analysis from the seldom heard target groups
- Our insight provides a unique perspective while demonstrating authenticity.
- We use a range of innovative reporting techniques to capture the story including audio, video and photography. These are presented back to the client either as raw data for you to analyse or as an edited piece of content summarising the main issues.
- The ICR provides distinct, unique social value for our clients seeking high quality consumer or service user views. Our work adds weight to existing practice, offering an authentic voice from a range of social contexts and categories that develop Adult to Adult conversations.
At the heart of our methodology is the belief that you gain greater authenticity if people are able to talk to their peers; their neighbours, friends, colleagues.
We are not a market research company that flies in, conducts interviews and flies out again. Rather, we give the skills required to the people who already live / work / volunteer in the places that you require insights from. Experience shows us that this leads to a much greater authenticity and depth of response as well as providing ongoing information and stories. Peoples once trained can continue to deliver this insight thought membership of the Institute of Community Reporters
Our network is flexible and can gather evidence across a range of issues and sectors. As a social enterprise we have the reach into many communities and all our profits are re-invested in expanding the scale and skills of our members.
Examples of our work
- We worked with McCann Manchester . The company wanted to tender for a contract in the electricity sector. However they felt they wanted to hear the perspectives of users and gather insight on people who do not normally have a voice We captured the stories of 8 people’s experience of electricity companies. These were shown as part of the pitch and contributed to winning the contract.
- The Institute of Public Policy (IPPR) wanted to hear from ordinary people across the country about their everyday lives, the stresses and strains they encountered, and what is needed to help them achieve more fulfilling lives. We interviewed 120 people, providing a rich source of insight that contributed to the final report.
- We worked with the Big Lottery Fund to carry out over 120 interviews with people in communities across the UK about their communities and the challenges they face. This was used to support the Big Lottery strategic review and the Your Voice / Our Vision campaign.
- Manchester University and Salford Royal Hospital Foundation Trust obtained a development grant from the NHS National Institute of Health Research to undertake research to: "Produce tested, service-ready quality measures and an overall toolkit to assess and improve the quality of primary dental care" We asked 86 people from a variety of backgrounds for their experience of dentists . These were used by the research team to inform the larger findings and will be used to support the larger grant bid.
- We undertook insight work with Salford Health Matters, a Clinical Commissioning Group (CCG), to explore why certain BME groups (Czech, Slovakian, Yemeni and Chinese) go straight to A&E rather than to their GP.We trained up reporters in each of the groups and they asked members of their family and friends the reasons why.There was over 60 stories and experiences recorded. The findings were used to change the way that the CCG provided services to these groups.
- The North West Strategic Heath Authority commissioned over 120 interviews with older people, to learn about their experiences of healthcare. This was used to support CCGs in better understanding and utilising the voice of local people to influence commissioning.
- Salford Royal NHS Foundation Trust like many other NHS trusts around the country have a real problem with missed appointments especially among the younger outpatients. Kidney outpatients require constant management and monitoring which if missed normally ends up with these patients presenting at Accident and Emergency, all of which places an additional strain on the NHS resources. This film made by the young people explorers the reasons why there are missed appointments and what the hospital can do to reduce this.
- Two sides of the same story This film charts the story of the coaches in Big Life Well Being Salford project. The coaches talk about the approach and give examples of clients who have changed their behavior as a result of the programme. This film tells the story of the clients of the coaches covering difficulties in joining the programme, their experience and journey on the programme and the impact it has had on their families. The clients told their story in the way they wanted to tell it and reflected a different perspective on the service.
Email: enquiries@peoplesvoicemedia.co.uk Telephone: 0161 743 3537 Mobile 07824 828989.
More information can be found on the People's Voice Media web site
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